"Sitting outside Joe Coffee on W 23rd St in NYC, I noticed that the line to order went up to and sometimes out the door. Some customers joined the line and waited 10 to 15 minutes for their order. Some customers changed their minds and walked on. Others joined the line for a few minutes, then mumbled and left.
Cafes were losing business, but even more than that, customers couldn't count on having their favorite morning coffee before work. I could relate to that.
Wouldn’t it be great if we could just order & pay from our phone and have it ready for pick up when we want it."